How Hook Digital partnered with Off+brand to build a complete email design system for BAM and Bammies.
<aside>
BAM & Bammies
Subscription based period care (BAM) and baby care / diapers (Bammies)
Personal care & baby care
Shopify, Klaviyo, Figma, Appstle Subscriptions
</aside>
BAM and Bammies are sibling brands under the same founder. BAM makes period care products in 100% cotton and bamboo. Bammies makes diapers with significantly less plastic than the conventional alternatives.
The brand work was already done. Off+brand had built the visual identity and tone of voice for both. What didn’t exist yet was a way to translate either into email without briefing a designer on every send.
That’s what Hook Digital was brought in to build.
<aside>
A system that keeps two sibling brands distinct in the inbox, without doubling the production work behind every send.
</aside>
<aside> <img src="notion://custom_emoji/d7a62ca1-46e6-44ce-a5cf-02f347fb6384/36c9b142-d24b-80d7-8c2e-007a8adb1923" alt="notion://custom_emoji/d7a62ca1-46e6-44ce-a5cf-02f347fb6384/36c9b142-d24b-80d7-8c2e-007a8adb1923" width="40px" />
We brought in Johannes and the team after hearing from multiple sources that they were among the best in the industry and today we really understand why.
We're incredibly happy with the collaboration. It's been super smooth working with Johannes and his fantastic team. They're professional, fast, solution-oriented, and very invested in our brand. We're really looking forward to continuing to work together going forward.
Filippa Roald Founder, Bammies & BAM
</aside>
<aside>
complete email design systems built in Figma
</aside>
<aside>
deployed flows, automating the conversation through the customer journey
</aside>
<aside>
markets: Swedish and Danish, served to each subscriber based on locale
</aside>
https://bam-bammies-comparison.netlify.app/
https://helpful-mooncake-94d240.netlify.app/
The starting point was what each brand already had: colors, type, photography, voice. From there we worked out how those identities should actually behave inside email, which is a more constrained medium and doesn’t always inherit cleanly from a website.